From founder Linda...

It was during 2014 that the journey towards OMOM began. I was tired of hauling home small plastic bags from the store that at best were reused at some point and at worst were put straight in the recycling. I wanted to make something that replaced the disposable bag, for myself.

The solution was some small bags in tulle that I sewed. The feeling that filled me at the first attempt was one of great satisfaction. I bring a bag that can be washed and used over and over again! So simple! And the response was great. Every time (!) we shopped, someone came up and curiously wondered what kind of clever little bags we put the fruit in. Even the checkout staff smiled at us, asked what it was and thought it was a brilliant idea.

Soon I was sewing fruit bags for friends and acquaintances and I began to understand that this was a habit that more people wanted to adopt. After a few months I had gathered enough courage and at the beginning of 2015 I started the brand and company OMOM.

Eventually, the search for the sustainable producer began as I myself found it difficult to produce bags at the same rate as they were sold. After almost a year, I found my partner in India - a small family business run by a couple with the same focus on organic materials as me. With manufacturing fully certified by GOTS, I felt the confidence needed to start production. They are incredibly talented and I am really happy about our collaboration.

Today, the fruit bags have become a common product that everyone understands and that is fantastic.OMOM's basic idea is that it should be simple, safe and stylish to live sustainably. Choosing sustainable should also not have to mean that you have to compromise with the aesthetic.

Also, using a reusable bag is more than just replacing a disposable bag. It's about getting into a mindset of reusing, getting into the habit of bringing your own, planning for when you're going out, bringing that bottle of water and a bag. With OMOM's reusable bags, we together save thousands of disposable bags every year!